"Joga Bonito"

http://www.vidivodo.com/37403/ronaldo-zlatan

This commercial series started by NİKE for World Cup in 2006.Ronaldo,Ronaldinho,Henry,Rooney,Fabregas etc. were played in this commercial series except Cristiano Ronaldo and Zlatan Ibrahimovic.Therefore ıt's eye catching commercial.Because all this footballers have very good technique.Besides,legendary French footballer Eric Cantona was playing in Joga Bonito.By the way i have to say something.Cantona had got in best footballer of history of Manchester United by Manchester funs in 2001.They called him "Eric the King".Hence, he is very important symbol for commercial.Also commercial's music is great(Delinquent Habits-Return of the tres).

The target audience is peoople who plays football.You know what is Nike selling.Commercial name is Joga Bonito.It's Porteguese word.It's means "Play good".Nike had created Joga TV for this commercials.

Every commercial has one message in this series.This is describing to talent.Also it's including rivalry,masculinity and ambitious.Nike wants to tell people who playing football,you have to be sportsman and you have to show people football is a show.But i think there is a big irony.Do you want to know why?Please watch this video.

http://www.metacafe.com/watch/152096/angry_cantona/

How can this be?:D.So i think this is frustrated commercial.Cantona is the last man who can plays in this commercial.I think he mixed to football with anothar art.Lastly, there is no family,beauty,femininity or love.