community-group of people who live and work with
competitors
customer
law
loss
prices
profit
taxes
wages
customer
enterpreneur
manufacturer-produces or manufactures a product; makes a product
partner
retailer-stores,
supplier-a company that supplies a product, such as a paper supply company
wholesaler-someone who sells products wholesale; large quantities for a low price
BUSINESS WORD COMBINATIONS
Found a company, go bankrupt, go into business, etc. look on p. 144 for more
Wednesday, October 22, 2008
Tuesday, October 21, 2008
CHAPTER 3.2
Time consuming : taking up a lot of time
Time management : organising your time effectively
Workstation : the place in an office where a person works, especially with a computer
Work-life balance : how much time you spend at work and at home
Spend time : use time doing something
Encourage(v) : to try to persuade someone to do something that you believe would be good
Rapidly(adv) : happening, moving, or acting quickly
Effective(adj) : working well and producing the result that was intended
Query(n-v) : to ask a question
Surgeon(n) : a doctor who does operations
aykut & ahmet
Time management : organising your time effectively
Workstation : the place in an office where a person works, especially with a computer
Work-life balance : how much time you spend at work and at home
Spend time : use time doing something
Encourage(v) : to try to persuade someone to do something that you believe would be good
Rapidly(adv) : happening, moving, or acting quickly
Effective(adj) : working well and producing the result that was intended
Query(n-v) : to ask a question
Surgeon(n) : a doctor who does operations
aykut & ahmet
Chapter 3.3 Vocabulary
candidate: someone who is being considered for a job or is competing to be elected
rather: quite, fairly
calm: quiet and without excitement, nervous activity, or strong feeling
hypothetical: based only on an idea or suggestion about what might happen or might be true and not on a real situation
rude: speaking or behaving in a way that is not polite and is likely to offend or annoy people
circumstances: the conditions that affect a situation, action
respond: to react to something that has been said or done
hint: something that you say or do in order to tell someone something in an indirect way, so that they can guess what you mean, a very small amount or sign of something
attitude: the opinions and feelings that you usually have about something
appearance: the way someone or something looks to other people
Samet - Yahya
rather: quite, fairly
calm: quiet and without excitement, nervous activity, or strong feeling
hypothetical: based only on an idea or suggestion about what might happen or might be true and not on a real situation
rude: speaking or behaving in a way that is not polite and is likely to offend or annoy people
circumstances: the conditions that affect a situation, action
respond: to react to something that has been said or done
hint: something that you say or do in order to tell someone something in an indirect way, so that they can guess what you mean, a very small amount or sign of something
attitude: the opinions and feelings that you usually have about something
appearance: the way someone or something looks to other people
Samet - Yahya
CP 3.1 vocablary
Manufacturer (n) : The person or company that makes things.
- Manufacturer exports his products.
Satisfaction (n) : a source and cause of pleasure
- She gets great satisfaction by preparing different meals for her husband.
syn: achievement, gratification
Candidate (n) : a person who seeking to get a job.
syn: competitor, applicant
Repetitive: something that has been repeated again and again.
Promotion (n): a moving up in position or rank
syn: rise
Challening (n) : making one go through much effort
Essential (adj) : completely necessary
syn: vital, indispensable ant: unimportant, unnecessary
Desirable (adj) : having pleasing qualities; causing desire; worth having
Flexible (adj) : able to different conditions
Staff (n) : workers employed in a business, school etc.
syn: employees,personnel
prepared by gokhan& gorkem
Chapter 5.2
Classified (Adjective): describes information that is officially stated to be secret.
Example: These documents contain classified material.
Endorsement (noun): to make a public statement of your approval or support for something or someone.
Example: The National Executive is expected to endorse these recommendations.
Hand Bill (noun): Small notices and advertisements.
Example: You must give these hand bills to people.
Mail Order (noun): a way of buying goods in which you choose what you want, usually from a catalogue, and it is sent to you.
Example: I often buy clothes by mail order.
Poster (noun): a large printed picture, photograph or notice which you stick or pin to a wall or board, usually for decoration or to advertise something.
Example: We noticed a poster advertising a circus.
TV Commercial (noun): It is advertisment which is on TV and like a break of a film or soap opera.
Example: I hate TV commercials which are really long.
Wall Painting (noun): A colourful image on stone.
Example: In İstanbul you can see many wall paintings.
Word-of-mouth: Passing messages from one person to another orally.
Example: I heard about this mp3 players advertisement by word-of-mouth.
Promote (verb): to encourage the popularity, sale, development or existence of something.
Example: Advertising companies are always having to think up new ways to promote products.
By Yağmur&Hazal (:
Example: These documents contain classified material.
Endorsement (noun): to make a public statement of your approval or support for something or someone.
Example: The National Executive is expected to endorse these recommendations.
Hand Bill (noun): Small notices and advertisements.
Example: You must give these hand bills to people.
Mail Order (noun): a way of buying goods in which you choose what you want, usually from a catalogue, and it is sent to you.
Example: I often buy clothes by mail order.
Poster (noun): a large printed picture, photograph or notice which you stick or pin to a wall or board, usually for decoration or to advertise something.
Example: We noticed a poster advertising a circus.
TV Commercial (noun): It is advertisment which is on TV and like a break of a film or soap opera.
Example: I hate TV commercials which are really long.
Wall Painting (noun): A colourful image on stone.
Example: In İstanbul you can see many wall paintings.
Word-of-mouth: Passing messages from one person to another orally.
Example: I heard about this mp3 players advertisement by word-of-mouth.
Promote (verb): to encourage the popularity, sale, development or existence of something.
Example: Advertising companies are always having to think up new ways to promote products.
By Yağmur&Hazal (:
5.3(Advertisers targeting young people)
concern:(noun)something you worry about
THIS IS the RIGHT ONE....
SELİN and PINAR
THIS IS the RIGHT ONE....
SELİN and PINAR
chapter 4.1
fall behind: be backward, be slow,
inclusive: including
confusing: causing confusion; bewildering; embarrassing
fully-supported: smt/smbdy helping you
accelerated: quickened
pick up: take and lift upward
get by: pass or move in front of
catch on: understanding
keep up with: go at the same speed as a person or thing
slang: informal words
a-lee & arslan
inclusive: including
confusing: causing confusion; bewildering; embarrassing
fully-supported: smt/smbdy helping you
accelerated: quickened
pick up: take and lift upward
get by: pass or move in front of
catch on: understanding
keep up with: go at the same speed as a person or thing
slang: informal words
a-lee & arslan
5.3(Advertisers targeting young people)
target:(noun)objective,aim
target audience: the groupe of people you are targeting in selling your product
concern: (noun) worry
animated:(adj)lively
confectionery:(noun)candy or pastry
gimmicky:(adj)designed to attract consumer attention
strict:(adj)demanding
persuasive:(adj)intended to persuade
regulate:(verb)control
majority:(noun)greater part or number
indecision:(n0un)hesitancy
SELİN and PINAR
target audience: the groupe of people you are targeting in selling your product
concern: (noun) worry
animated:(adj)lively
confectionery:(noun)candy or pastry
gimmicky:(adj)designed to attract consumer attention
strict:(adj)demanding
persuasive:(adj)intended to persuade
regulate:(verb)control
majority:(noun)greater part or number
indecision:(n0un)hesitancy
SELİN and PINAR
Chapter 4.3 Dissappearing Languages Vocabulary
extinct(adj):does not exist anymore
trace(verb):to find something
claim(verb):to demand
migration(verb):moving from one place to another
rural communities(noun):society out of cities/centres
urban(adj): related to cities
devastate(verb):to destroy
evolve(verb):to develop
to sum up(verb):to conclude
by Onur and Tosun
trace(verb):to find something
claim(verb):to demand
migration(verb):moving from one place to another
rural communities(noun):society out of cities/centres
urban(adj): related to cities
devastate(verb):to destroy
evolve(verb):to develop
to sum up(verb):to conclude
by Onur and Tosun
Unit 5 Lesson 1 Vocabulary (Advertising)
* to promote (v) -> to try to sell a product
* to endorse (v) -> to say public that you support of something
* to misslead (v) -> to give the wrong idea or impression
* commercial (n) -> an advert on Tv or Radio
* catchy (a) -> amusing and enjoyable; easy to remember
* humorous (a) -> funny and cleaver
* dull (a) -> not interesting or exciting
* persuasive (a) -> able to make people do or believe something
* sponsorship (n) -> financial support a company gives in order to get publicity
* exotic (a) -> unusual or exciting
(n) -> noun , (a) -> adjective , (v) -> verb
Published by Buğra & Göktuğ
CHAPTER 4.2
affected (adj) : influenced
literacy (n): ability to read and write
entire (adj) : whole, including every part, complete, full
brief (adj): short, concise
brief (noun): asummary; a report.
structure (n) : building; something created from a number of interconnecting parts;
structure (v): organize, arrange, give form to
ban (v) : to forbid, to prohibit
waste of time : passing of time in a useless fashion, not putting time to good use
PERMISSION (ALLOW-PERMIT-LET)
They all have same meaning but there is a difference when we use it;
permit---->formal
allow------> between formal and informal
let -------> informal
Allow and permit are similar, but permit is more formal and often used in passive form.
Allow somebody to do something.
Something is (not) permitted.
Let means the same, but has no passive form.
Allow should be used instead.
Let somebody do something.
Somebody is allowed to do something.
affected (adj) : influenced
literacy (n): ability to read and write
entire (adj) : whole, including every part, complete, full
brief (adj): short, concise
brief (noun): asummary; a report.
structure (n) : building; something created from a number of interconnecting parts;
structure (v): organize, arrange, give form to
ban (v) : to forbid, to prohibit
waste of time : passing of time in a useless fashion, not putting time to good use
PERMISSION (ALLOW-PERMIT-LET)
They all have same meaning but there is a difference when we use it;
permit---->formal
allow------> between formal and informal
let -------> informal
Allow and permit are similar, but permit is more formal and often used in passive form.
Allow somebody to do something.
Something is (not) permitted.
Let means the same, but has no passive form.
Allow should be used instead.
Let somebody do something.
Somebody is allowed to do something.
Sunday, October 19, 2008
PePsİ MaX
this is a pepsi advertisement..the advertisement is about zero sugar pepsi product.pepsi which doesnt include sugar called pepsi max..
ı think that this is a amazing advertisement. ı wıll talk about this amzing advertisement
1)this advertisement is very attractive for people which live in turkey because aysun kayacı had a part in this advertisement.she is very famaous in turkey.She is a model and she is verk famous with her lips..the audience is mostly mans
2)pepsi max doesnt include sugar .pepsi max slogan is zero sugar. secondly the audience is all people who dont want to put weight and like to drink coke3) this advertisement content is when you begin to drink pepsi max ,you begin to kiss aysun kayacı on the same time . because of that it is very attractive for mans.
4)this advertisement can not forget because this advertisement formed 3 series. and this advertisements are very strange first advertisement aysun kayacı kisses a man and his friend at the same tıme and they envy each other and the last 3 serie aysun kayacı and aysel gürel ara police. aysun kayacı contolled a man in a trafic and kissed himto know is he use sugar like alcohol=).. you can watch this advertisements on (http://www.youtube.com/watch?v=OcgCRFs1Vo4)
=)
The Slowest Car Audi Ever Built
http://www.ktunnel.com/index.php/1010110A/df46ac9a384e354a608bd7e0119f778a68266ee53bffc587ec05f8d49497a8c369c1d8c285c0ff8319964 
This is a car ad of Audi R8. It shows us that how to make the best car.
1)The ad captures audience's attention by showing the all steps and the components of the best car of Audi and how they make it. Each person who likes car wants to see how a car made.
2)In this ad the audience is people who really wants a quality,fast,attractive,comfort car. Every person wants to have this car also. The slogan is "The slowest car we've ever built."
3) In addition to the product, this advertisement shows that if you want to make a strong and fast car, you must work slowly and careful. It's related to success, power and patience.
4) For this advertisement about Audi, I agree for work in patience and carefully to get the best product. If you don't want to have mistake you must work properly and be serious about your product. This can have an disadvantage because if you want to sell much more to the world you don't have enough time shown like in this ad but it's only for giving "the message".
5)The ad is not telling us about the price of the car and also some features of the car Audi R8.
For this ad, I offer some other ideas like charisma, power, difference, eye-catching and extraordinary.
In the advertisement of Audi R8 that you watch above, in their slogan "The slowest car we've ever built", they want to tell us that if you want a powerful product you must expend really much and hard time for this. It's the slowest car they spend time but it's the fastest and powerful car they have. They use the time for their success and built the best car. In my opinion, I agree to their conceptions but in today's life if you don't want your competitors catches you up you must be fastest as you can. Fast and quality is the most hardest but it's the best.
Goktug Ertem
This is a car ad of Audi R8. It shows us that how to make the best car.
1)The ad captures audience's attention by showing the all steps and the components of the best car of Audi and how they make it. Each person who likes car wants to see how a car made.
2)In this ad the audience is people who really wants a quality,fast,attractive,comfort car. Every person wants to have this car also. The slogan is "The slowest car we've ever built."
3) In addition to the product, this advertisement shows that if you want to make a strong and fast car, you must work slowly and careful. It's related to success, power and patience.
4) For this advertisement about Audi, I agree for work in patience and carefully to get the best product. If you don't want to have mistake you must work properly and be serious about your product. This can have an disadvantage because if you want to sell much more to the world you don't have enough time shown like in this ad but it's only for giving "the message".
5)The ad is not telling us about the price of the car and also some features of the car Audi R8.
For this ad, I offer some other ideas like charisma, power, difference, eye-catching and extraordinary.
In the advertisement of Audi R8 that you watch above, in their slogan "The slowest car we've ever built", they want to tell us that if you want a powerful product you must expend really much and hard time for this. It's the slowest car they spend time but it's the fastest and powerful car they have. They use the time for their success and built the best car. In my opinion, I agree to their conceptions but in today's life if you don't want your competitors catches you up you must be fastest as you can. Fast and quality is the most hardest but it's the best.
Goktug Ertem
I will talk about to you an amazing advertisement.It is very creative and smart.I'm speaking of Pepsi advertisement with Roberto Carlos.
1)People can not forget an advertisement which is succesfull.It is very important for brand.If the advertisement wantted to be excepted,it should be amazing,comic and intellicent.
The three of them were used in this advertisement.
Every brand use famous people for advertisement however some advertisement could not be succesfull but Roberto Carlos was perfect face for the Pepsi and Pepsi used him very accomplished.
Pepsi was profited from the Japonese culture for this ad.
As you know in the Japonese culture when you bend to salute, The Japonese absolutely react at the same way.Pepsi used that funny.
2)In the advertisement target audience everyone who likes coke but not only likes coke.People who likes soccer said that it was very funny and succesfull advertisement.
Finally we can say everyone apporeved this advertisement so Pepsi got plus point and more prestige by the agency of it.
http://www.vidivodo.com/200968/roberto-carlos-pepsi-reklam
Impossible is Nothing
1) This ad captures my attention by famous footballer,David Beckham,and effective music. It is an amazing ad.
2)Target audience of this ad are all peoples, especially young ones. Adidas, sport wearing brand, is being sold with this advertisement. Slogan is "Impossible is Nothing"
3)In additon to the product, the ad sells success.
The ad says you will go for tight times, it's about coming through that. It is supporting their slogan "impossible is nothing". Every people can face to bad situations. Even so, they are a famous person like Beckham. On the other hand, every people can overcome to this situations like example Beckham.
I agree with this idea about success. Nobody is perfect throughout the their life. Absolutely, peoples have bad situations or can make mistakes in lifetime. That is the rule in life of son of Adam. Even if bad things happen, people mustn't lost their self belief. Sun rises again in every morning. You must believe yourself and say "I can do this" in everytime. This is the key of success. Everything is possible with belive and working.
This ad also doesn't tell way of this, power of overcoming. How can we do this? How can we overcome? With buying Adidas? Of course not.
Nike+iPOD
http://www.reklamlar.tv/rtv/sin/one/N/P_P/rv/BHFWE
This advertisement about 2 related products;'Nike and iPOD'.
1.It captures your attention with dynamism.It indicates us that you can use ipod when doing sports with using nike products.
2.The audience is peoples who like doing sport,for example runing in this ad.Also,sneakers are being sold and the slogan is 'Nike+iPOD=Runing+Motivation'
3.It promotes power,dynamism and energy.Listening music improves your strenght when you running.
I totally agree with this idea.I always prefer listening music when im walking or running.You feel more energetic while running.On the other hand,i don't agree with using iPOD.You may use another music player or device instead of iPOD.
In my opinion,this ad includes 3 facts that you can easily recognize;'Energy,power,dynamism'
It looks like these words are the synonyms of each others but i don't agree with this idea.There are some little differences between them.They symbolizes different concepts.Especially,nike have been using these words in their ad's for 40-50 years.They have been doing effective ad's.Also,they know how to allure people who like doing sports with these concepts.Additionally,they chooses the right slogan when advertising their products like 'Just do it!'.Consequently,they advertised 2 products in one advertisement and they combined 2 connected products.Certainly,this ad improves their profits clearly...
This advertisement about 2 related products;'Nike and iPOD'.
1.It captures your attention with dynamism.It indicates us that you can use ipod when doing sports with using nike products.
2.The audience is peoples who like doing sport,for example runing in this ad.Also,sneakers are being sold and the slogan is 'Nike+iPOD=Runing+Motivation'
3.It promotes power,dynamism and energy.Listening music improves your strenght when you running.
I totally agree with this idea.I always prefer listening music when im walking or running.You feel more energetic while running.On the other hand,i don't agree with using iPOD.You may use another music player or device instead of iPOD.
In my opinion,this ad includes 3 facts that you can easily recognize;'Energy,power,dynamism'
It looks like these words are the synonyms of each others but i don't agree with this idea.There are some little differences between them.They symbolizes different concepts.Especially,nike have been using these words in their ad's for 40-50 years.They have been doing effective ad's.Also,they know how to allure people who like doing sports with these concepts.Additionally,they chooses the right slogan when advertising their products like 'Just do it!'.Consequently,they advertised 2 products in one advertisement and they combined 2 connected products.Certainly,this ad improves their profits clearly...
We have missed Ataturk!
This advertisement is loved by Turkish people. In addition, it is my favorite one. The advertisement is about a bank in which a famous actor Haluk Bilginer takes a role as being Ataturk.
1) The advertisement captures our attention because of Ataturk. Ataturk is the one of greatest leaders who lived over than 60 years ago. As a result, when we saw the advertisement for the first time, we were astonished. We felt that Ataturk never died. Anyway, he is still alive in our heart.
2)The target audiance is all Turkish people. The bank advertised this on 10th November because it was the death anniversay of Ataturk. You can think that, this advertisement is not related with a bank. It does not say anything about money,account,economy etc. Maybe you are right. In fact, the bank advertise it to show their precision about Ataturk and Turkey. I feel myself close to the bank, however, i have not had an account yet:)
3) This advertisement tells us, to concentrate on our works. Also it says, if you really want to do something, try to do even if it is hard.
Now, i want to translate the advertisement for you as a dialog.
child: Does thorn prick your hand?
Ataturk: Yes, it does
Child: Does your hand bleed?
Ataturk:yes, it does.
child:but aren't you Ataturk?
Ataturk:no ı am, child.
child:but..
Ataturk:never mind who ı am. if you grow this rose, you will be hurt, your hand will bleed.
the sun will make you sweated. There will be some people who say 'no rose will growin this garden' and there will be some people who say 'it's not the way to grow a rose'you will ask yourself these questions: Do i want to make here a rose garden? Do i want to grow the most beautiful rose in the world? if you really want, you willcare about neither the words that people say nor the thorn that pricked your hand.whoever you are, the only thing you want will be smelling this. Have you understood child?
child:yes, i have
Ataturk: well done. go on...
http://www.reklamlar.tv/rtv/sin/one/N/P_P/rv/BHDKT/
1) It captures audince is attention through the teenagers colorful dresses, music with a rhythm and fountains in the ad. It is obvious that is a sunny summer day. Besides, everybody looks happy.
2) The target audince is teenagers and eveybody who likes ice-cream. In this ad the boy wants to talk with the girl and he goes to sit next to her with an ice cream in his hand. He starts talking but he doesn't notice that the girl has headphones. When he realizes that she hasn't been listening to him, he is disappointed. At that moment ice cream cone is broken in his hand. This end part of the ice cream is with chocolate. Then he says " I wish that every end would be sweet like this." With this sentence he means that their conversation will start in a good way.
Their slogan is "Aşkımla erir misin?" that means "Would you melt with my love?"
3) With the product the ad promotes love, happiness and romance. In the ad they symbolize love with an ice cream and support the idea that love exists to share. Besides, an ice cream leads to happiness and romance. The song of the ad is catchy that everybody who watch the ad remembers it all the time and they also sing.
I agree with idea that love means sharing. In addition to this, love can start with sharing. Most people like ice cream. Moreover, everybody falls in love. They contact these ideas in ad successfully. However, to meet with somebody with an ice cream may not work every time :)
The ad is not telling about power, family, prestige and freedom.
1) It captures audince is attention through the teenagers colorful dresses, music with a rhythm and fountains in the ad. It is obvious that is a sunny summer day. Besides, everybody looks happy.
2) The target audince is teenagers and eveybody who likes ice-cream. In this ad the boy wants to talk with the girl and he goes to sit next to her with an ice cream in his hand. He starts talking but he doesn't notice that the girl has headphones. When he realizes that she hasn't been listening to him, he is disappointed. At that moment ice cream cone is broken in his hand. This end part of the ice cream is with chocolate. Then he says " I wish that every end would be sweet like this." With this sentence he means that their conversation will start in a good way.
Their slogan is "Aşkımla erir misin?" that means "Would you melt with my love?"
3) With the product the ad promotes love, happiness and romance. In the ad they symbolize love with an ice cream and support the idea that love exists to share. Besides, an ice cream leads to happiness and romance. The song of the ad is catchy that everybody who watch the ad remembers it all the time and they also sing.
I agree with idea that love means sharing. In addition to this, love can start with sharing. Most people like ice cream. Moreover, everybody falls in love. They contact these ideas in ad successfully. However, to meet with somebody with an ice cream may not work every time :)
The ad is not telling about power, family, prestige and freedom.
Bank Advertisement with Water :)
http://www.dogusgrubu.com.tr/tr/icerik/343/5
This advertisement indicates us that, how a person can develop his\her business.
- The advertisement captures audience's attention through the child and music.
- I think that the target audience everyone. However, mostly the bank wants to capture men and women's attention. The advertisement has no slogan in this advertisement but I think that, slogan can be "We are with you all the time."
- In addition to the product, the advertisement shows to us that, how you can develop your business. Also, the advertisement related to success, responsibility.
Success: The advertisement says to us that, if you have small business even you sell water, you can develop your business. There is something important about this advertisement, a kid. Kid has a responsibility in this advertisement, also kid can think deeply. He thinks right, everything to develop his business.
I think that there cannot be agreement about this advertisement. Every single person has to appreciate to child in this advertisement.
I believe that this advertisement encouraged everyone about business. Everyone asks themselves that while watching this advertisement, "if this child can do perfect business, why would't me?"
Some details about advertisement: Advertisement is black-white because this bank has a long past in Turkey. In addition, customers are smart it means customers are respectful in their place. Also bank's staffs are merry.
yahya
Cat in mouse cave
''A cat in a mouse cave'' such an interesting idea to capture attention.
The hole of cave entrance is extremely small for a cat to get in but with
''Pepsi Diet'' you can do it.They are trying to give us the message
''Nothing is impossible''(situation compares with being slim fit)
If we should talk about real facts
''Diet coke included less calories but it is a blockage on fat mobilization so they can not help people to lose weight,you it is a comfort for you consequently.now you can eat 2 more muffins with your coke''
At this point Diet Coke is a revolution.
Audience should not be fat person for a diet coke.
Present day,
because of our life styles and work possibilities most of people gets weight easily.
But generally a diet product's audience is a fat person or a person who fells himself/herself fat.
Fat people are the audience most of them tries to don't drink coke instead they eat the world,but with creating diet coke they created a cult too
for intense
Our fat girl is going to Pizza Hut and orders a super size pizza but she prefers
a diet coke with it''
This company wants to be trigger of this idea.
Targeting fat people is not easy as we think
Because they have weaknesses in many ways such as psychological and personality and you have to think very very detailed.
In my opinion,life of a fat people is not simple...
That's why they should have a right to drink coke at least...
''without thinking tomorrow''
This ad also has a secret message:
Maybe the cat just think it is as fit as a mouse with drinking diet coke
sounds like pizza&diet coke Mc donald's thing :)
Folgers Coffee
I’m going to advertise you a coffee brand. It’s name is Folgers.
Folgers captures your attention in a different way because they made an intresting advertise for audiences. I’m sure with this advertise, everyone wishes canalizations would smell like coffee.
Audiences are everyone who needs to be woke up in the mornings. Everybody knows that coffee makes us awake so they made their advertise on that way in some videos. Their slogan is changable on every advertise but some on the coffee these are written ‘’The Best Part of Wakin’ Up’’.
You can feel freedom when you drink it. It makes name with it’s delicious coffee and the success comes with these coffees. It builded with a wonderful kindness . This is one of their slogan, ‘’When you drink your coffee that taste gives love to you’’.
Some of advertisements of this brand is really good but some of them overblown. For example; you can’t feel love when you drink coffee. Actually in general it has attractive advertisements. I think, Folgers coffees can be delicious but something missin to get audience on coffee.
Here some videos about Folgers coffee. You can see their slogan can change everytime and it’s no very useful I think.
http://www.ktunnel.com/index.php/1010110A/e766beeb22ca28e52b0b7e747b27236821d112e266eeffce9098fa7875c2aca555073200c5a0b44417044
http://www.ktunnel.com/index.php/1010110A/9928d7b62fff80211c7ad4c2db841406ae750b12ed1b794269aaa98779359c7f4e5eb4aa12e1cb6917628
http://www.ktunnel.com/index.php/1010110A/9928d7b62fff80211c7ad4c2db841406ae750b12ed1b794269aaa98779778e526f13c4a60dc1e71017628
http://www.ktunnel.com/index.php/1010110A/9928d7b62fff80211c7ad4c2db841406ae750b12ed1b794269aaa9877971b47b5600b88d14ca944717628
Hazal TEMELLİ // S000169
Folgers captures your attention in a different way because they made an intresting advertise for audiences. I’m sure with this advertise, everyone wishes canalizations would smell like coffee.
Audiences are everyone who needs to be woke up in the mornings. Everybody knows that coffee makes us awake so they made their advertise on that way in some videos. Their slogan is changable on every advertise but some on the coffee these are written ‘’The Best Part of Wakin’ Up’’.
You can feel freedom when you drink it. It makes name with it’s delicious coffee and the success comes with these coffees. It builded with a wonderful kindness . This is one of their slogan, ‘’When you drink your coffee that taste gives love to you’’.
Some of advertisements of this brand is really good but some of them overblown. For example; you can’t feel love when you drink coffee. Actually in general it has attractive advertisements. I think, Folgers coffees can be delicious but something missin to get audience on coffee.
Here some videos about Folgers coffee. You can see their slogan can change everytime and it’s no very useful I think.
http://www.ktunnel.com/index.php/1010110A/e766beeb22ca28e52b0b7e747b27236821d112e266eeffce9098fa7875c2aca555073200c5a0b44417044
http://www.ktunnel.com/index.php/1010110A/9928d7b62fff80211c7ad4c2db841406ae750b12ed1b794269aaa98779359c7f4e5eb4aa12e1cb6917628
http://www.ktunnel.com/index.php/1010110A/9928d7b62fff80211c7ad4c2db841406ae750b12ed1b794269aaa98779778e526f13c4a60dc1e71017628
http://www.ktunnel.com/index.php/1010110A/9928d7b62fff80211c7ad4c2db841406ae750b12ed1b794269aaa9877971b47b5600b88d14ca944717628
Hazal TEMELLİ // S000169
AUDI AD
1.This advertisement captures audiences attention because they compared quality car brands with Audi.
2.Target audiences are elite people and who wants to drive a quality car.
Slogans:
What do you want in a car?
Design?
Comfort?
Safety?
Sportness?
In one car only?
AUDI
Get yours here
3.Promote ideas are prestige, power and freedom.
Prestige:Alfa Romeo is famous for its design.Mercedes is famous for its comfort.Volvo is famuos for its safety.BMW is famous for its sport driving.Audi has design,comfort,safety and sport driving.All of these specialities in one car.Driving a car which includes all these specialities enclose prestige isn’t it?
Power:As I said Audi has best design,safety,comfort and sport driving.These specialities are in one car.I think this is Audi’s power.In the ad all of these specialities composed Audi’s logo and specify Audi’s power.
Freedom:When you are driving this prestige and power car also you are going to feel freedom.
I like this ad but they use other car brands name and they want explain our car is better than these cars.I think this is not ethic.Audi is a professional company so they need not denigrate other brands to sell Audi product.
Ad does not show a Audi.Also they do not have all of awards in one car such as comfort,sport driving,safety and design awards.They did not tell this.I think this ad’s audinces are males.Lots of women do not like cars but Audi’s target must be males and females but they do not telling femininity.
Feel The Freedom
This is a familiar slogan of Nike.It says ‘’Just Do It’’.This ad captures my attention through the slogan. When I read the slogan, I feel free . Also the creativity of this advertisement capture my attention too. Becouse it’s an unusual advertisement.
The target audience of this ad is people, who wants to be free and do whatever they want. There’snt any product on advertisement becouse everyone knows what Nike is.They try to sell image of their company ‘’Nike’’.They want that people feel free when they use nike stuffs.
Main Idea of this advertisement is Freedom. As you see there’s a child , who pisses on the wall under the Slogan, becouse he feels free and does what he wants.
In my opinion this advertisement defined freedom perfectly. When you see that ad , you feel freedom.And slogan is the best slogan around the world.’’Just Do It’’ makes us free , energetic and happy. Ad says that dont worry about something and just do what you want.And I think that this advertisement defines orginality too, becouse there’ s an old painting (slogan ) on the wall and there ‘s not too much colors.It defines orginality of Nike.
My definition is same with Nike about freedom. Freedom is doing something, what you want. Pissing on the Wall , Shouting in a cinema , beeing honest, telling what you think about something ... This was a creative advertisement . They try to make us free and relax with their stuffs.
"Joga Bonito"
This commercial series started by NİKE for World Cup in 2006.Ronaldo,Ronaldinho,Henry,Rooney,Fabregas etc. were played in this commercial series except Cristiano Ronaldo and Zlatan Ibrahimovic.Therefore ıt's eye catching commercial.Because all this footballers have very good technique.Besides,legendary French footballer Eric Cantona was playing in Joga Bonito.By the way i have to say something.Cantona had got in best footballer of history of Manchester United by Manchester funs in 2001.They called him "Eric the King".Hence, he is very important symbol for commercial.Also commercial's music is great(Delinquent Habits-Return of the tres).
The target audience is peoople who plays football.You know what is Nike selling.Commercial name is Joga Bonito.It's Porteguese word.It's means "Play good".Nike had created Joga TV for this commercials.
Every commercial has one message in this series.This is describing to talent.Also it's including rivalry,masculinity and ambitious.Nike wants to tell people who playing football,you have to be sportsman and you have to show people football is a show.But i think there is a big irony.Do you want to know why?Please watch this video.
The target audience is peoople who plays football.You know what is Nike selling.Commercial name is Joga Bonito.It's Porteguese word.It's means "Play good".Nike had created Joga TV for this commercials.
Every commercial has one message in this series.This is describing to talent.Also it's including rivalry,masculinity and ambitious.Nike wants to tell people who playing football,you have to be sportsman and you have to show people football is a show.But i think there is a big irony.Do you want to know why?Please watch this video.
http://www.metacafe.com/watch/152096/angry_cantona/
How can this be?:D.So i think this is frustrated commercial.Cantona is the last man who can plays in this commercial.I think he mixed to football with anothar art.Lastly, there is no family,beauty,femininity or love.
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