Cat in mouse cave

''A cat in a mouse cave'' such an interesting idea to capture attention.
The hole of cave entrance is extremely small for a cat to get in but with
''Pepsi Diet'' you can do it.They are trying to give us the message
''Nothing is impossible''(situation compares with being slim fit)

If we should talk about real facts
''Diet coke included less calories but it is a blockage on fat mobilization so they can not help people to lose weight,you it is a comfort for you consequently.now you can eat 2 more muffins with your coke''
At this point Diet Coke is a revolution.
Audience should not be fat person for a diet coke.
Present day,
because of our life styles and work possibilities most of people gets weight easily.
But generally a diet product's audience is a fat person or a person who fells himself/herself fat.

Fat people are the audience most of them tries to don't drink coke instead they eat the world,but with creating diet coke they created a cult too
for intense
Our fat girl is going to Pizza Hut and orders a super size pizza but she prefers
a diet coke with it''
This company wants to be trigger of this idea.

Targeting fat people is not easy as we think
Because they have weaknesses in many ways such as psychological and personality and you have to think very very detailed.

In my opinion,life of a fat people is not simple...
That's why they should have a right to drink coke at least...
''without thinking tomorrow''

This ad also has a secret message:
Maybe the cat just think it is as fit as a mouse with drinking diet coke
sounds like pizza&diet coke Mc donald's thing :)