http://www.reklamlar.tv/rtv/sin/one/N/P_P/rv/BHDKT/



1) It captures audince is attention through the teenagers colorful dresses, music with a rhythm and fountains in the ad. It is obvious that is a sunny summer day. Besides, everybody looks happy.



2) The target audince is teenagers and eveybody who likes ice-cream. In this ad the boy wants to talk with the girl and he goes to sit next to her with an ice cream in his hand. He starts talking but he doesn't notice that the girl has headphones. When he realizes that she hasn't been listening to him, he is disappointed. At that moment ice cream cone is broken in his hand. This end part of the ice cream is with chocolate. Then he says " I wish that every end would be sweet like this." With this sentence he means that their conversation will start in a good way.
Their slogan is "Aşkımla erir misin?" that means "Would you melt with my love?"



3) With the product the ad promotes love, happiness and romance. In the ad they symbolize love with an ice cream and support the idea that love exists to share. Besides, an ice cream leads to happiness and romance. The song of the ad is catchy that everybody who watch the ad remembers it all the time and they also sing.



I agree with idea that love means sharing. In addition to this, love can start with sharing. Most people like ice cream. Moreover, everybody falls in love. They contact these ideas in ad successfully. However, to meet with somebody with an ice cream may not work every time :)




The ad is not telling about power, family, prestige and freedom.