NIKE "just do it"

This is a Nike commercial about basketball. Nike is the most famous sports product company in the world as you know.

I am a basketball player consequently when I watched this commercial it captured my attention. It can capture all the basketball players.

The target audience is people who play basketball. Basketball shoes, t shirts and shorts are being sold.

Nike’s slogan is “Just Do It”. This slogan tells us, ” if you want to do something, don’t think about that, only start to do it.

In this commercial, cast are two famous basketball players who play in NBA. One of them is Vince Carter and the other one is Richard Jefferson. They are very spectacular players and they are successful players. Their another common specialty is that they are very good at slam dunks. Slam dunk is the most desirable and salient thing in basketball for viewers of basketball. And Nike use this in this commercial overly. Vince Carter is the best dunker in the world so this commercial captured everybody’s attention who interested in basketball.

When you watch this video, you will see masculinity every second of this commercial, because two strong men are in this commercial.

This players life is basketball. They have 4 games in a week but they play basketball in their free time as you see in this commercial. There is a love and romance in this commercial which is basketball love and basketball romance.

These players are very successful so they are in this commercial. They have very big prestige on people. And nobody can guess their basketball power, because they are two of the best basketball players in the world.

The players play basketball and smash freely in a court where is nobody in there except them. They break the basket and nobody say anything to them. This might be freedom and independece;)

There is no femininity, no beauty, no kindness, no family in this commercial. Because this commercial talk to sportsmen.

This is a successful commercial for me. Because using famous people in commercials as cast is a good way to capture poeple’s attentions. And Nike did this perfectly. When people see a basketball shoes in these kind of players, they buy them. The biggest example is me:)