AUDI AD

1.This advertisement captures audiences attention because they compared quality car brands with Audi.

2.Target audiences are elite people and who wants to drive a quality car.
Slogans:

What do you want in a car?

Design?

Comfort?

Safety?

Sportness?

In one car only?

AUDI

Get yours here

3.Promote ideas are prestige, power and freedom.

Prestige:Alfa Romeo is famous for its design.Mercedes is famous for its comfort.Volvo is famuos for its safety.BMW is famous for its sport driving.Audi has design,comfort,safety and sport driving.All of these specialities in one car.Driving a car which includes all these specialities enclose prestige isn’t it?

Power:As I said Audi has best design,safety,comfort and sport driving.These specialities are in one car.I think this is Audi’s power.In the ad all of these specialities composed Audi’s logo and specify Audi’s power.

Freedom:When you are driving this prestige and power car also you are going to feel freedom.

I like this ad but they use other car brands name and they want explain our car is better than these cars.I think this is not ethic.Audi is a professional company so they need not denigrate other brands to sell Audi product.

Ad does not show a Audi.Also they do not have all of awards in one car such as comfort,sport driving,safety and design awards.They did not tell this.I think this ad’s audinces are males.Lots of women do not like cars but Audi’s target must be males and females but they do not telling femininity.