Sunday, October 19, 2008

HOW can We LET ourself SHINE???




1) This pantene advert captures people’s attentions with its strong gleam. The advertisement looks like it is shining because of its colours. Its main quality is being eye-catching.


2) The target audience are ladies who interested in their hair’s beauty. The product which shows us in the advert is shampoo. The slogan is “Let Yourself Shine”.


3)The advert promotes many ideas. In addition to the product, they are femininity, happiness, beauty, power, confidence and freedom.


Femininity: This is a very easy quality to notice. The ad affects the women well. Because the product is a shampoo for women.


Happiness:The girl in the ad looks very glad. She is smiling. According to the ad, this product is what she wants and it makes her happy.


Beauty:There is a very beautiful girl. It means, if you use this shampoo you will be more beautiful like this girl.


Power and Confidence:She looks very self-confident. Because her hair looks nice and she feels better thanks to her hair. This situation makes her strong and self-confident.


Freedom: Being happy,beautiful,strong and self-confident also makes us free. This girl looks free too.


When I went to an important place,firstly I go to a hair dresser. In this way, I usually feel more beautiful and self-confident, therefore I agree with this idea. But, I think being beautiful isn’t just having a nice hair. People can feel it whenever they want. Sure, I can’t be like this girl with this shampoo. We don’t need a nice hair for being happy too. Many different events or situations may make us happy.


The ad doesn’t tell us that we need our personality or mental. It is just about our appearance.


I think,beauty isn’t something like that; having a shiny hair or a very beautiful face. In my opinion, being different, clever, creative and open-minded makes people more attractive. Happiness and freedom are about your personality or psychology. They don’t depend on your hair. To summarize, if you want to let yourself shine, you should be yourself. That is all you need.



PINAR,,


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